Our mission is to give all humans the opportunity to create and collect art that can go up in value through a process that’s accessible, transparent, and engaging.

 
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Once upon a time, artists were craftsmen commissioned by the Church or State or other powerful patrons.

With technological advancements and the spread of wealth during the Renaissance, this system was replaced by the dealer centered model that persists to today.

Art investing has been mostly limited to the ultra wealthy but 21st century technology has enabled securitization.

Companies like Masterworks (current valuation $1 billion +) are making the $1.7 trillion asset class more accessible by enabling investing in a painting via shares.

This however is limited to blue chip art - art valued above $1 million that generally has been bought and sold multiple times and been enshrined in the cultural narrative.

The primary market - art sold for the first time - remains undisrupted by technology.

 
 

THE PROBLEM

How do you set a price for something that’s subjective?

The High End Art World, whose opaque inner workings set prices for new art and set that art on a trajectory to increase in value, is an exclusive club.

Most artists and art buyers are denied access.

 
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THE SOLUTION

The Free Will Art Exchange (FWAEX) is designed to set prices for new art and increase its value in a process that’s transparent and accessible by all.

Our patented platform gamifies the art buying experience on a socially connected network to generate "signals" that infer value.

Artists receive 80% of the final sales price of their work and royalties when it is resold.

Users can earn cash in fast paced bidding games just by participating.

Just as fantasy sports games have increased the attention paid to professional sports leagues, FWAEX increases the attention paid to artists and artworks.

FWAEX brings the joy and competitive spirit of high end art collecting to everyone.

 
 

Coming soon

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Coming soon 〰️

The Free Will Art Exchange invites you to join the revolution.

CONTACT:

wmazor@fwaex.com
jbuss@fwaex.com

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